1. People are abandoning websites – The amount of time people spend connected to the internet continues to rise every year. Yet almost all of that growth comes from smartphone users. And here’s the real kicker; nearly 90% of the time mobile users are on the internet they’re using apps.  

2. Email is so 2010 – Fact: in the years since the introduction of the smartphone the number of internet users has nearly tripled, yet the number of personal emails sent every day has declined. For personal communication all those new users use apps.

3. Apps are faster than websites – Most apps store their data right on the mobile device. This allows them to open quicker and retrieve data faster. In a world where people’s attention spans have been getting progressively shorter, that’s important.

4. An additional conversion stream – The key to survival is to diversify. That way if one arm of your business hits a rough spot the whole thing doesn’t go under. Apps provide an additional, and increasingly popular platform for driving conversions.

5. Design freedom – Here’s a sobering fact: your website is only as good as the current generation of browsers. You may have a cutting edge design idea but if today’s browsers can’t handle it you’re out of luck. Apps aren’t dependent on browsers so design freedom is almost limitless.