1. Websites are slow compared to apps – Apps aren’t hosted on a server in some far off land, they reside on the user’s phone. That means they load much faster and more consistently than even the best mobile site. That’s important with attention spans crashing worldwide.

2. Email is fading away – Many young people in Liverpool have never used email. They do, however, communicate almost continuously via their favourite apps. If you’re counting on email marketing to carry you into the future, you’re betting on a losing horse. Harness the marketing potential of the mobile app instead.

3. Communities are moving to apps – If you are intent on creating a sustainable online community you need to accept that most of your potential members today are mobile users who never visit websites. They will, however, download and use the app we create for you.

4. In a word: flexibility – Companies that thrive are companies that do more than one thing, or have more than one way to attract potential customers and drive conversions. An app will provide your business or organisation with the flexibility it needs to prevail in uncertain times.

5. Design freedom – Your website is only as good as the browser allows it to be. You shouldn’t have to accept that kind of design limitation. If you have your own mobile app you don’t. Mobile apps aren’t reliant on browsers to render them, so you’re free to push the design envelope.