1. Interactivity – Apps are fully interactive and can be personalised using the touch screen on your smartphone, while websites are static entities that present information in a predetermined, unchanging fashion. People prefer interactivity.

2. Apps load fast – A lot of people think apps are mobile websites. They’re not. Mobile websites are hosted on a server in some distant land. While the app is downloaded and installed right on your phone. Because of this apps open up incredibly fast independent of your internet connection speed.

3. Young people don’t care much about email – Literally billions of young people with smartphones have never sent an email. Instead, they communicate through apps. If you want to reach these potential customers you have to speak their language, the language of the app.

4. App = more conversions – Your website might be generating some sales, and that’s great. But for every customer who navigates to your site via a browser, you’re missing out on several who won’t abide by any company or organisation that doesn’t have an app.