1. They load faster – Wireless broadband enables websites today to load in just a few seconds. But that’s still glacially slow compared to apps that load instantly.

2. Apps are ideal for online communities  – An app provides a self-contained environment where people can come together and share. If you want to build a brand community, you need an app.

3. They allow greater personalisation – Websites and stores in Milton Keynes can’t be changed, while apps provide a range of personalisation options that make for a more enjoyable user experience.

4. There’s an app for everything – People used to bookmark websites they liked. Now there’s an app for everything under the sun. No more waiting for sites to load. No more server issues preventing access.

5. Apps allow you to build vibrant communities – If you are a non-profit or NGO, or you are trying to build an online community of like-minded individuals, a community app is an invaluable tool, especially in the age of the smartphone whose users prefer apps over websites.

Keep in mind that having an app provides another avenue for conversions and can also provide numerous opportunities for monetisation with paid memberships, in-app purchases, advertising and more. You can also build a brand community where you can preview new products and test other marketing ideas.