1. Taking you where the people are – Most internet traffic today is driven by app users. While there are still some people who surf websites, most hop from app to app. An app will provide you with a way to reach this enormous and fast-growing segment of the population.

2. Instant Access – Because of wireless broadband most mobile websites today load in 3-5 seconds. That’s pretty fast. However, because they’re hosted on the user’s phone, apps load instantly. In a world where attention spans are rapidly decreasing, those seconds count.

3. Personalisation – Even the most sophisticated website presents an unchanging face to the user. Apps, on the other hand, can be highly personalised. This enhances the user experience in a way a mobile website can’t compete with.

4. Another income stream – A mobile app is a great way to create another revenue stream to add to your brick and mortar shop and website. While you’re at it, link all three and have them bolster each other. You can also link to your social media accounts and increase engagement that way.

5. The ability to foster community – Apps are the perfect way to create and nurture a brand community. That community can form a rock-solid foundation to build on and can become the cornerstone of your marketing strategy.